On October 6th, the Federal Trade Commission (FTC) published the final revisions to the 1988 "Green Guides" which provide guidance to companies when making environmental claims regarding their products. The FTC is seeking public comments on the proposed changes until December 10, 2010, after which it will decide which changes to make final.
The FTC can
Green marketing claims are running rampant, according to the April 2008 survey by Terrachoice a consulting firm that runs the Canadian government’s eco-labeling program. Labels on products frequently claim “recycled content”, “biodegradable”, and “safe for the environment.”
The recent survey found that the number of big box store products making green claims grew 79 percent
Businesses are increasingly trying to market their products as “green.” Common eco-friendly labels or claims can be found on many products, including labels like “recycled content”, “biodegradable”, and “safe for the environment.” Before making any such claims, businesses should be able to substantiate their claims or risk legal action.
How frequent are false or misleading